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The web site converthowto.net states the following, "How to Convert Windows Media to MP3." I noticed that the webpage stated " WM or Window Media is an audio file format commonly used to store music files which you can access through computer or any other compatible portable devices." They also said " But not all the devices support WM files. In case your device is not supporting WM file format, you have to convert the WM file to MP3 format. How to Convert Meters to Inches. How to Convert Inches to Square Feet. How to Convert Inches to Centimeters." The meta header had Convert AVI as the first optimized keyword. This keyword is followed by Convert MP4, Convert Guides, and Convert PDF which isn't as important as Convert AVI. The other words converthowto.net used was Convert Word. Convert Howto is included but will not be understood by web engines.